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Use this page for consulting, agency partnerships, speaking, media, or collaboration conversations.

I work on creator, affiliate, ambassador, expert, advocacy, retail, and partner-led campaigns and programs.

The strongest fit is usually a team making difficult decisions about audience trust, partner roles, claims, conversion, investment, review, or creative direction.

That may be a healthcare campaign preparing for review, a DTC brand trying to fix its creator funnel, a retailer deciding how affiliates and creators should contribute, an agency that needs senior strategy support, or a partnership program that needs a clearer structure.

The industries vary but the decisions are surprisingly similar.

You can email me directly at cts@candicebee.com or use the form below.

What to include
  • The kind of work: brand, agency support, speaking, media, or something else.
  • What your team is trying to decide.
  • The category or market.
  • The timing.
  • Any important context around claims, review, partners, audience trust, or internal approvals.
Send a note
The right fit
  • Creator, affiliate, ambassador, expert, advocacy, retail, or community-led strategy.
  • Healthcare, consumer health, DTC, beauty, wellness, retail, and other high-consideration categories.
  • Partner roles, creator funnels, affiliate programs, claims, source credibility, investment, and review.
  • Agency pitch support, client workstreams, workshops, or temporary senior strategy capacity.
  • Speaking, media, podcast, and collaboration opportunities.
Not the right fit

Creator talent management, one-off casting without strategy, daily social media management, production-only work, generic content calendars, or commission-only program management.

After you reach out

If the work is a fit, I'll follow up with next steps within about 48 business hours. If it's not the right fit, I may recommend a better path or pass.

Candice the Strategist

Strategy for creator, expert, and advocacy-led work.

Marketing strategist based in New York.

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Some work is named publicly. Some work is anonymized to respect agency, client, and partner relationships.

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