Ideas
Ideas, frameworks, and campaign analysis.
The fuller arguments behind how I think about creators, affiliates, partner roles, source credibility, claims, review, audience behavior, and what influences people before they choose.
Point of view
Creative Within Bounds in Healthcare
How healthcare creative gets weaker when teams define the bounds too late.
Coming next
Coming soon
Creative Within Bounds in DTC
Why more creators, gifting, content, or commission will not fix an unclear offer or a broken program.
Coming soon
Every Partner Needs a Job
Why every creator, affiliate, expert, advocate, publisher, and partner needs a specific job.
Coming soon
Review Rigor Without MLR
How brands without formal medical, legal, and regulatory review can set clearer standards before creative starts.
Also here
Tools for the work: guides and frameworks you can download and use with your own team →