Work With Me.
I help brand and agency teams make the decisions that shape creator, affiliate, ambassador, expert, advocacy, and partner-led campaigns and programs. Bring me in when you are building from scratch, fixing something that is not working, or trying to untangle a campaign that has become harder than it needs to be.
The fit is usually a trust-sensitive brand or program where the audience, partner roles, claims, offer, investment, or creative direction still need to be decided.
Agency partnership and confidentiality
I work comfortably inside agency and client teams. I describe attribution clearly, respect the agency-client relationship, and keep private details private. Some work is named publicly. Other cases stay anonymous.
When to bring me in.
Bring me in when you need to turn broad partner activity into a program people can explain, fund, approve, and measure. That may be when you are starting something new, trying to understand why an existing program is not working, or dealing with a campaign that is getting harder to approve or execute.
I'm strategy so I come in to help decide:
I’m usually brought in when the team knows something needs to change but hasn’t agreed on what, who, or how.
I start by asking what needs to change.
A partner should not be added because they are recognizable, available, or easy to brief. They should have a clear job.
I'm looking at three things first.
What needs to be different after the campaign or program exists?
I define the behavior, decision, or result the campaign or program needs to move.
What is this partner responsible for doing?
I define the role each creator, affiliate, expert, advocate, or partner should play.
What does each side contribute, receive, and prove?
I define the support, access, payment, content, or reach that makes the role worthwhile.
Already running creator, affiliate, or ambassador activity and not seeing enough people or content worth putting more money behind? See the Partner Program Diagnostic, a fixed-scope engagement at $4,000.
What I help teams decide
Creator, affiliate, and partner roles
I help teams separate partners by the job they can actually do. That may mean deciding when an HCP should educate, when a creator should translate, or when a publisher should create demand.
Claims and review
I help teams decide what the brand can say, what each person can credibly carry, and what reviewers need to evaluate before the language or story is already locked.
Investment and performance
I help teams evaluate fixed fees, commission, gifting, access, paid usage, content, and traffic so the budget follows contribution instead of activity.
Advocacy and community
I help teams build ambassador, advocacy, nonprofit, community, and corporate partnership programs that people inside the organization can explain, fund, operate, expand, and renew.
Ways to work together.
Strategic Decision Sprint
For teams that need a clear recommendation on a defined question. That may involve the partner mix, creator funnel, affiliate program, claims, offer, review path, investment model, or campaign direction.
Strategy + Program Build
For teams that need the structure for a creator, affiliate, ambassador, expert, advocacy, retail, or community-led program. This can include the partner roles, content framework, investment approach, operating model, measurement, and internal rationale.
Embedded Strategic Leadership
For teams that need senior strategy leadership for a defined period. I can support a campaign, pitch, client workstream, partner program, or temporary gap while the business decides what it needs longer term.
Agency and Team Partnership
For agencies or consulting teams that need strategy support inside a pitch, review-sensitive campaign, client workstream, or capacity gap. I strengthen the recommendation and respect the agency-client relationship.
Selective Advisory
For founders, marketing leaders, or partnership leads who need senior judgment without a full program build. This works best when the team can execute but needs help making decisions about the audience, claims, partner roles, investment, or direction.
Speaking and Workshops
For teams, agencies, and conferences that want a clearer way to think about trust-sensitive marketing, creator and affiliate programs, source credibility, review, partner roles, and campaign decisions.
Ready to start?
Have a campaign, program, pitch, or partner plan that needs a clearer direction?